Just Released: State of Audio - Trends Report

Connect the Dots for Strategic Marketing

By Jeff Miller, SVP, Digital, Audacy

What will your customers think about your marketing plan this year?

With search, social, email, display and more, the plan can feel overwhelming to you – but don’t let it overwhelm your target audience. Consumers are catching on to marketing and advertising techniques, so you need to align all of your marketing outreach — especially if an outside partner handles some of your communications.

The themes and details may be the same for you and your partner, but what about the overall message and tone? What’s being published, and when? Is the imagery in line? Ask the questions, and make sure the pieces all fit together.

Spend at least a couple of hours a week connecting the dots to keep your campaign consistent and cohesive across all platforms and mediums. And make sure any external partner cares not just about executing a portion of it, but about fully integrating with your entire marketing plan.

After all, it could be a brilliant plan, but it’s your consumer’s perception that becomes your financial reality.

Want to talk more about reaching your target audience?

Let´s Talk

Related Insights

Man with radio Advertising Tips The Next-Gen Measurement Tools Transforming Audio Advertising
November 27, 2024
Cowboy boots Advertising Tips Striking Gold in Country: Leveraging Country’s Biggest Stars & Stages for Your Brand
November 13, 2024
wave Advertising Tips Brand vs. Performance: Can They Build a Happy Union?
November 7, 2024

Ready to Make Audio Work for Your Brand?

ADVERTISE WITH US
soa2024
×