AUDACY INSIGHTS SERIES
Audio Creative Guide for Advertisers
Audio ads are memorable and motivational. But when it comes to driving performance, not all creative is created equal. What makes some ads more effective than others?
Hear our panel of audio, marketing, and podcast experts share the creative elements that work best in audio – both for driving brand awareness and direct conversions:
- Find out when spot length, voice, music and promo move the needle
- Learn when to tap into talent for host reads
- Discover innovative creative opportunities for brands in the podcast space
Speakers
Jenny Nelson
EVP, Marketing Solutions & Strategy, Audacy
Moderator
Amanda DiMarco
Director, Client Success, Veritonic
Je-Anne Berry
Executive Producer of Branded Podcasts, Pineapple Street Studios
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