Audacy Insights Video Series
Podcast Playbook: How to Run a Successful Podcast Campaign
Year over year, podcasting continues to disrupt the digital audio landscape as the most powerful and preferred medium. And for advertisers who have already dipped their toe into the podcast pool, the #1 question we hear is, “What comes next?”.
For the marketer that wants to create a strategic podcast campaign, you’ve come to the right place. Check out these step-by-step videos to discover everything you need to know from audience targeting to custom ad formats:
- Who’s Listening to Podcasts
- How to Buy Podcast Advertising & How Campaigns Work
- Measuring Campaign Success
- Brands Doing Podcasting Right
Who’s Listening to Podcasts
05:05 watching
How to Buy Podcast Advertising & How Campaigns Work
05:20 watching
Measuring Campaign Success
03:15 watching
Brands Doing Podcasting Right
06:35 watching
Speakers
MATT CASEY
VP, Podcast Partnerships & Sales Enablement, Audacy
ANTHONY BRUNO
Director, National Partnerships, Audacy