Activate Daily Rituals and Key Personas to Drive Ad Engagement

With demographics and even psychographics in the rearview mirror, another trend in audience targeting is gaining steam – Incorporating contextual tactics to reach consumers when they’re most tuned in.

Groundbreaking new research shows that when it comes to Audio, there are 11 moments that matter most for advertisers.

Listen to our panel of leading research and media experts to uncover:

  • When audiences are most open to brand messaging
  • Which personas you’re most likely to find in Audio
  • What advertisers can do to improve ad effectiveness in these critical moments
Paul Suchman
CMO, Audacy
Rina Plapler
Rina Plapler
Partner, MBLM
Kara Manatt
Kara Manatt
EVP, Intelligence Solutions, MAGNA
Idil Cakim
Idil Cakim
SVP, Research & Insights, Audacy

Related Insights

woman with headphones Webinars & Videos Local Advertiser's Guide to Audio
May 14, 2024
microphone Webinars & Videos Podcast Playbook: How to Run a Successful Podcast Campaign
March 25, 2024
woman drinking coffee Webinars & Videos The Infinite Dial 2024: Key Trends & Takeaways with Edison Research
March 20, 2024

Ready to Make Audio Work for Your Brand?