Using Data and Audiences to Drive Growth
The secret to the most-effective advertising campaigns? Data. Our innovative audience and measurement tools, powered by our first-party listener profiles, do more than inform – they drive growth for our marketing partners.
Data-Driven OTA Radio
Our database of 25M+ first-party listeners. Your customized broadcast schedule. It’s the ideal recipe to target your consumers where they’re listening.
Reach your current customers and high-potential prospects across all of our audio platforms. Enhance your buy with lookalike audiences and suppression targeting.
Our robust first-party data set helps you reach audiences built around key demographics, behaviors, shopping habits, or media interests. Customize your campaign by selecting from pre-built audience profiles, or build a custom audience designed just for your customers.
Tie advertising exposure directly to performance outcomes by analyzing complete audience journey activity – delivered through over-the-air radio, streaming, podcasts and digital. Through our robust portfolio of tools, we will optimize your campaign mid-flight with creative, schedule, daypart, and geo improvements based on near real-time analytics.
Determine web traffic lift, daypart and creative effectiveness by analyzing visits immediately after ads run.
Apply customized analysis to determine sales conversion attributed to radio advertising.
Utilize geofencing to measure in-store or showroom visits from individuals exposed to your ads.
Identify positive shifts in customer brand awareness and favorability.
Track ad to app conversions and analyze app download volume.
Schedule & Creative Optimization
Test and optimize your in-flight campaign by creative, schedule, daypart or geography.
Data as a Service
DaaS powers your planning and attribution platforms with first-party, user-level audio data that goes beyond ratings and demos. It puts audio on par with digital and TV platforms.
Fuel your media planning system with broadcast user-level data.
Attribution Conversion Data
Pull campaign results into your environment to combine audio analytics with other media consumption data.
Access delivery and KPI insights in near real-time for all of your digital campaigns – SEM, social, OTT, email, search, and digital audio.