All News Radio Climbs: 1010 WINS Sees Double Digit Growth
In a world of AI disinformation, noisy cable punditry and growing audience fragmentation, one medium is quietly earning more ears — and trust — than ever.
All News Radio is on the rise, with audiences growing across the country as listeners tune in for what’s real, relevant, and refreshingly unbiased.
The All News Format Is Climbing Fast
With nearly two-thirds of U.S. households now either cord-cutters or cord-nevers, accessing credible and trusted local news is harder today than ever before.1 Furthermore, distrust in social media is likely fueling a 16% year-over-year decline in the percentage of Americans who say they get their news ‘often’ from apps like Instagram, Facebook, TikTok and X.2
In this rapidly changing landscape, consumers are increasingly turning to All News Radio for local news, trusted voices, and fact-based reporting. Audacy’s All News stations are up +11% versus last year.3 That’s no small feat considering that 2024 was a Presidential election year!
New York’s 1010 WINS Is Setting the Pace
When New Yorkers need to make sense of the city’s headlines, they turn to legendary 1010 WINS — and more are doing so than ever before. The station’s reach has jumped 22% year over year, now reaching over 2 million weekly listeners. It was the largest September audience for WINS since pre-Covid. As NYC’s mayoral race heats up, audiences are seeking unbiased, trustworthy coverage, and WINS continues to deliver just that – straight-shooting journalism, giving audiences the full picture without picking sides.3
As the number of places to get news continues to grow, the number of places to find news that is credible, trustworthy, and without bias is rapidly shrinking. People constantly tell us that 1010 WINS is their sole source for news they can trust.
Out west, San Francisco’s KCBS-AM is seeing the same trend, climbing +17% as listeners follow stories that hit close to home — from housing to climate to transit issues.3

Why Listeners Are Flocking to News Radio: Established Credibility & Trust
Listeners have built trusted relationships with Audacy’s All News Radio stations for generations. WINS New York (since 1965), KYW Philadelphia (1965), WBBM Chicago (1967), KNX Los Angeles (1968), KCBS San Francisco (1968), WWJ Detroit (1971) and KRLD Dallas (2010) are all #1 in All News Radio in their markets.3
These listeners turn away from cable and social feeds and toward radio, where journalism still means facts, not filters.
Audacy’s Research shows:
- Radio is the #1 most trusted news source4
- All-News Radio listeners consider it the most credible, most trusted, and least biased source of local news.4
- 9 in 10 listeners rely on local radio for breaking news — more than any other platform.4
- 77% find advertising on news radio trustworthy — proving that credibility extends to brands, too.4

The Opportunity for Advertisers
All News Radio offers something increasingly rare: a safe, unbiased space where brands can reach audiences without wading into controversy. Its growth isn’t just good news for stations — it opens the door to an affluent, educated audience who wants to hear from supporting brands.
Audacy’s news listeners are a prime demographic for brands.
- Affluent: More than half earn $250,000+ per year. One-quarter have a net worth of $1 million or more.4
- Educated: They’re 26% more likely to be a college graduate.4
- Business decision makers: They’re more likely to be in management (+15%) or business and financial operations (+12%).4
And when they hear your ad? They act.
Audacy News Radio advertisers see a +20% lift in website traffic4 — proof that credibility converts.
And that is not all. Because listeners trust their local station, that credibility extends to the advertisers too. Seventy-seven percent of the local news radio audience finds the advertising they hear on local news radio trustworthy.4
The Bottom Line:
All-News Radio provides a terrific opportunity for brands. A growing audience of affluent and educated listeners, in a brand-safe news environment. Where your message is heard, believed, and acted on.
In a media world crowded with noise and uncertainty, All News Radio offers something completely different.
If it’s not part of your media mix yet, now is the time to take a second look.
Want to talk more about reaching your target audience?
Let´s Talk1 Pew Research, August 18-24, 2025 (vs. 2024 results)
2 EMarketer, March 2025
3 Source: Nielsen Audio via ActOne, All PPM Metros, Sept 25, Sept 18, Sept 24. Mon-Sun 6a-6a, P6+, any spill, All News, All Bands.
4 Alter Agents study commissioned by Audacy: Total Local News Listeners, 2024