WEBINAR
How to Measure Audio Performance
With the growing interest in Audio, brands are working to level up their Audio Measurement. It’s a fast-changing space and new advances are disrupting what we thought we knew yesterday.
Listen in as our experts discuss how savvy brands are applying the latest audio measurement capabilities to gauge success and inform their media buys:
- The importance of testing in your measurement strategy
- The growth of brand building campaigns in Audio, and the best ways to measure success
- The podcast evolution – where we’ve been and where we’re going
- Tips for how to get started – picking the right measurement tool for your campaign objectives
Speakers
Ken Lagana
EVP, Digital Sales & Strategy, Audacy
Moderator
Jay Green
SVP, Podcast Strategy & Analytics, Audacy
Arica McKinnon
VP of Solutions Consulting, Nielsen
Amanda DiMarco
VP of Client Strategy, Veritonic
Omer Jilani
VP of Sales, Claritas
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