AUDACY INSIGHTS SERIES
The Evolving Consumer: In Conversation with HBO Max and Macy's
Consumer trends are shifting and accelerating in the last year – from media habits to shopping preferences. We’re solidly in the critical second half of 2021 and leading brands are charting new paths to forge deeper connections with their audiences.
Listen on demand as our panel explores:
- The latest trends in consumer behavior
- How marketers can adjust to a more direct-to-consumer environment, attracting younger audiences
- Brand experiences for omni-channel consumers
- How audio is stepping up through companion podcasts and more integrated brand opportunities with influencers
Speakers
Paul Suchman
CMO,
Audacy
Moderator
Jim McCloud
EVP, National Partnerships, Audacy
Josh Walker
Chief Strategy Officer, HBO Max
Kristy Carruba
Director, Audio Strategy & Planning, Macy’s, Inc.
VIEW ON DEMAND RECORDING
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