If you’re an advertiser or a marketer, you’re surely hearing the ever present drumbeat proclaiming the benefits of sonic branding. And if it isn’t ringing clear, don’t worry – you’ve come to the right place. Let’s answer all your questions about the seismic focus on sonic branding, and why including this powerful approach in your brand toolkit will help you hit all the right notes. 

Let’s start with what it is. Sonic branding is a unique sound that affects how consumers feel about, connect with, and make decisions about a brand or product. And as consumers watch ads on smaller screens, social scroll during TV commercials, and ditch the visual entirely with smart speakers, the way a brand sounds has never been more important. A consistent sound logo can reinforce a visual and verbal brand identity, enhance brand recall, and even influence intent to purchase. And when it comes to catching consumers’ elusive attention, the colors, the package shape, even the celebrities and characters don’t hold a candle to the resounding power of sonic branding.

These three “sonic touchpoints” can help you create a winning sonic identity.

Indeed it does. In fact, sonic branding is the single most effective way for marketers to improve brand recognition and purchase. Done properly, consistent sonic branding bolsters verbal brand identity as well as brand recall and purchase intent.

Advertising on the #1 reach media – Audio – will get you the most ears. But to keep them, our studies show that you need to invest in specific creative drivers, like sonic branding. How your brand sounds has a big impact – on our mood, emotion, memory, and even our actions related to a brand. For a marketer, sound has become a powerful tool to spark emotions, evoke brand recognition, and drive to purchase.