of Audio is …
Audio is building the future – beyond the algorithm, beyond devices, and beyond the playlist. It knows YOU, what you need—and what you want.
Your Personal Paradise
Content will be hyper-curated and hyper-responsive to your tastes and needs.
Device switching will be a thing of the past—your Audio will follow you everywhere you move.
Devices that anticipate your desires before you even ask.
Human in an Artificial World
HI [HUMAN INTELLIGENCE]
Humans matter more in a land of algorithms and Audio will lead the way in integrating AI with HI.
CONNECTION & COMMUNITY
Consumers more eager to connect to real people in their communities.
Tribes of every shape and size
Gen Alpha is on its way and already making an impact.
Your stress is all over your face and your devices know it – soon we’ll leverage facial recognition for auto-triggered mood marketing.
Identify, build, and target customers in completely new ways.
Your car will recognize you, monitor your driving, and understand your mood.
Family peacekeeping made easier—drivers listening to the game while the kids rock out to Taylor Swift in the back.
Your cars will know who’s taking a ride – ads for pizza when the kids are in the back – ads for home improvement when it’s just you driving.
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WEARABLE + HEARABLE
Stylish wearables are redefining music and sound as the latest wellness and healing tools.
Stressed? Your wearables know it and update your playlist to bring you back to zen.
Proactive and predictive Audio content that improves our mind and body—it’s the ultimate in personalized care.
Moving away from ‘test and see’ budgets to major investment in partnerships that bring brands closer to creators.
AI creative is here and its impact will reach from idea generation to personalized ads to the millionth degree.
Access to new tech will open lanes for brands and creators to build custom integrations and develop content that really resonates.
Winning the Attention War
METRICS OF TOMORROW
Success will hinge on more than delivering impressions. Audio will thrive on cutting through that clutter and successfully capturing, holding, and measuring attention.
MEDIA BUYER’S FLEX
No longer just a smart media buy, Audio is the hardest-working asset in the media arsenal.
NICHE + BEHAVIOR BASED TARGETING
Thanks to AI-enriched segments, we’ll see a move from simple demos to custom audiences like Low Energy Dads and Anxious Spenders
Taking contextual advertising to the next level. Brand messaging will be based on how we’re feeling, where we are, and when we’re most likely to act.
Broadcast radio will see a huge acceleration in programmatic buying.
Future of AI is Audio
Audio will be the ultimate interface for AI—via voice.
INTERACTIVE AUDIO REIMAGINED
Our voice assistants will evolve from command-driven to true companions.
CLOUD VOICE ID
Devices will recognize us by voice, at home, or on the go—utilizing cloud voice biometrics.
YOUR TEXT IN THEIR VOICE
We’ll get more comfortable conversing with our devices. We’ll even hear text messages from our friends in their actual voices.