On January 7, 2024, Audacy, Inc. announced important actions to bolster its financial and competitive position and enhance the Company’s future growth. For more information, visit the Audacy Restructuring Website.

The Future
of Audio is …

Audio is building the future – beyond the algorithm, beyond devices, and beyond the playlist. It knows YOU, what you need—and what you want.

Your Personal Paradise

HYPER-CURATED
CONTENT

Content will be hyper-curated and hyper-responsive to your tastes and needs.

CONNECTED LIFE

Device switching will be a thing of the past—your Audio will follow you everywhere you move.

PROACTIVE DISCOVERY

Devices that anticipate your desires before you even ask. 

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Living your
best life

WEARABLE + HEARABLE

Stylish wearables are redefining music and sound as the latest wellness and healing tools.

PROACTIVE PLAYLIST 

Stressed? Your wearables know it and update your playlist to bring you back to zen.

PERSONALIZED WELLNESS

Proactive and predictive Audio content that improves our mind and body—it’s the ultimate in personalized care.

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CREATIVE AF

CREATOR’S REIGN

Moving away from ‘test and see’ budgets to major investment in partnerships that bring brands closer to creators.

AI-GENERATED CREATIVE

AI creative is here and its impact will reach from idea generation to personalized ads to the millionth degree.

FRESH COLLABS

Access to new tech will open lanes for brands and creators to build custom integrations and develop content that really resonates.

Winning the Attention War

METRICS OF TOMORROW 

Success will hinge on more than delivering impressions. Audio will thrive on cutting through that clutter and successfully capturing, holding, and measuring attention.

MEDIA BUYER’S FLEX

No longer just a smart media buy, Audio is the hardest-working asset in the media arsenal. 

NICHE + BEHAVIOR BASED TARGETING

Thanks to AI-enriched segments, we’ll see a move from simple demos to custom audiences like Low Energy Dads and Anxious Spenders

MOMENT
MARKETING

Taking contextual advertising to the next level. Brand messaging will be based on how we’re feeling, where we are, and when we’re most likely to act.

PROGRAMMATIC PROGRESS

Broadcast radio will see a huge acceleration in programmatic buying.

Future of AI is Audio

Audio will be the ultimate interface for AI—via voice.

INTERACTIVE AUDIO REIMAGINED

Our voice assistants will evolve from command-driven to true companions.

CLOUD VOICE ID

Devices will recognize us by voice, at home, or on the go—utilizing cloud voice biometrics.

YOUR TEXT IN THEIR VOICE

We’ll get more comfortable conversing with our devices. We’ll even hear text messages from our friends in their actual voices.

 

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