Ah, summer – baseball, beach days… and building your holiday marketing plan? It might feel early, but your customers are already getting into the spirit: 41% of shoppers say they’ll start crossing names off their lists before Halloween. With a short holiday season again this year, timing is everything.

That means the time to plan for your holiday ad campaign is… right now. 

So start long before those Black Friday and Cyber Monday deals start rolling out, and stay consistent to engage your target consumers throughout the season. The sooner your campaign kicks off, the better your chances of being top-of-mind when that festive holiday music starts playing. 

One ecommerce advertiser gave their brand the gift of the season with a podcast campaign that ran from October through December. The results? Success all through the fa-la-la-la-la funnel. 

And creative mattered. Over 8 in 10 listeners agreed its holiday ads were appealing, relevant, and gave them new information. Brand attributes saw serious movement, too, including a +6.6-point lift in “a brand for people like me” and +5.0 points in “offers the fastest delivery option.”

The more they heard, the better it worked: Listeners exposed to four or more ads were the most likely to convert.

Ho-ho-hold their attention with podcasts during the holidays with these proven Audio ad techniques:

Podcasts Are the Gift That Keeps Giving
Want to connect with shoppers in a buying mindset? Don’t overlook podcasts. Roughly 75% of consumers say they’d like to hear holiday shopping ads during their favorite podcasts, and 58% of podcast listeners plan to do extra research this season to find the best deals. Santa has elves –  but podcast listeners have you. Help them shop smarter, and you’ll build the kind of brand loyalty that lasts well beyond the holidays.

No Silent Nights Here
Unlike some media, Audio advertising doesn’t fatigue. Even after 15+ exposures, listeners still show strengthening attention and purchase intent. Every impression counts, so when it comes to advertising, there’s no need for a silent night. Dial up the frequency and turn up the volume this holiday season to maximize your campaign’s effectiveness. 

Make Your Message Merry
Festive sound effects – think jingling bells, crunching snow, or cheery music – aren’t just fun. They work. Holiday-themed ads see a 26% lift in both recall and purchase intent. Audio’s the easiest medium to customize and scale seasonal creative, helping your brand stand out in all the right ways.

The holiday season may be short, but the opportunity is big. Secure your high-impact podcast placements early to make your spirits bright – and your sales brighter – all through the season.