May 19, 2025

Legal Leads: How Ankin Law Turned Smart Targeting into Real Results

By Audacy Insights Team

Smart Digital Strategy. Real Results.

Today’s marketers need media strategies that work as hard as they do. For businesses looking to drive measurable growth, Audacy’s digital marketing solutions, including Amazon DSP, are a powerful driver within any marketing plan.

While Audio is a proven brand builder and action driver, digital channels provide an additional layer to power lower-funnel performance. Whether you’re a national advertiser or a local firm, solutions like Amazon DSP can help you reach new audiences, generate leads, and connect campaigns to clear business outcomes.

Why Amazon DSP?

Amazon Demand-Side Platform offers exclusive access to the retail giant’s shopping and browsing data. You can target potential customers where they are, precisely and effectively, for a higher chance of conversion. Amazon DSP supports display, video, mobile, and connected TV. And it’s not just for big brands. Small and mid-sized businesses are using Amazon DSP to compete smarter — and win.

Here’s how it works.

Meet Them Where They Are: Use Amazon’s exclusive audience signals and shopping data to target customers in the moments that matter most — on the devices and platforms they use every day.
Build a Custom Plan: Tailor your campaign to the audiences and geographies that matter to your brand’s goals.
Measure the Results: Through our partnership with Amazon Marketing Cloud, we deliver robust campaign insights — from audience analytics to offline attribution and ROAS.

With advanced insights and ongoing optimization, Amazon DSP empowers marketers to fine-tune their campaigns and maximize performance through data-driven advertising. Just ask Ankin Law.

CASE STUDY: ANKIN LAW DRIVES LEADS WITH AMAZON DSP

The Challenge:
Ankin Law, a personal injury firm based in Chicago, wanted to increase leads while lowering its cost per acquisition in a competitive legal market.

The Strategy:
Audacy partnered with the firm to launch an Amazon DSP campaign targeting key audience segments — blue-collar workers, African American, and Hispanic consumers across the Chicagoland area. Using pixel-based conversion tracking, the campaign measured how many users exposed to CTV and display ads visited the site and took action — in this case, filled out a lead form or clicked to call.

The Results:

1,377 Leads Generated
303 Closed Cases Identified
23,000+ Website Visits at just $7.65 per Visit

Ankin Law’s campaign drove 1,377 total leads.

We tapped into the Amazon Marketing Cloud to match campaign exposure to actual closed cases, identifying 303 cases that resulted from leads directly driven by Audacy. Additionally, the client tracked overall web traffic, which totaled over 23,000 website visits at a cost per visit of just $7.65.

Audacy has been a valuable partner for Ankin Law. The Audacy team was not only able to target an audience based on our desired profile but also match back the campaign’s actions that resulted in conversions. In one of the most competitive legal advertising markets in the country, it’s refreshing to see a direct line between a campaign and the ROI.

Eric Revels

Director of Marketing at Ankin Law

The Takeaway:

At Audacy, we believe that digital media isn’t one-size-fits-all. It’s about finding the right fit. And with tools like Amazon DSP, we’re helping advertisers of all sizes reach new audiences, measure what matters, and grow smarter. Ready to explore how digital and audio can work harder together? Let’s talk.