MEMPHIS, TN – June 9, 2023 – Audacy announces the launch of 99.7 The Wolf (WLFP-FM) in Memphis, effective June 12 at 12:00 p.m. CT. The station, previously heard on 94.1, will assume the former FM 100’s 300,000-watt signal and be heard across the Mid-South.

The launch is headlined by the addition of FM 100 morning show host Erin Austin as the new midday host on 99.7 The Wolf. Austin will be heard weekdays from 10:00 a.m. to 1:00 p.m. CT. The full on-air lineup is as follows.

6:00 a.m. – 10:00 a.m. CT: “Mo & StyckMan”
10:00 a.m. – 1:00 p.m. CT: Erin Austin
1:00 p.m. – 3:00 p.m. CT: “Katie & Company”
3:00 p.m. – 7:00 p.m. CT: “Duane & Abby”
7:00 p.m. – 12:00 a.m. CT: “Rob & Holly”

On Saturdays, Audacy’s “Top 20 Countdown with Rob & Holly” will continue to be heard from 8:00 to 10:00 a.m. CT and “Coop’s Rocking Saturday Nights” will air from 7:00 p.m. to 12:00 a.m. CT. On Sundays, “90’s Country with Heather” will be heard from 8:00 a.m. to 10:00 a.m. CT, with Brad Carson, Bru and Cindy D filling out the weekends.

“For the last decade, The Wolf has transformed into a local fan-favorite, delivering the very best of country for Memphians,” said Dan Barron, Senior Vice President and Market Manager, Audacy Memphis. “We’re delighted to increase the signal and reach of the station, bolster the on-air lineup and enhance the overall listening experience for Memphis’ and now the greater Mid-South’s country music fans.”

Concurrent with the launch of 99.7 The Wolf, FM 100 (WMC-FM) will be heard exclusively on the Audacy digital platform. A celebration show is planned for June 12 from 6:00 a.m. to 12:00 p.m. CT featuring stories, music and interviews with current personalities Ryan Anderson and Erin Austin, Jill Bucco and Chris Michaels, as well as alums including Ron Olson, Karen Perrin, Steve Conley, Tom Prestigiacomo, Henry Nelson, Rob Grayson, Wendi Hayes, Michelle Lewis, Danger Boy and more. 

94.1 The Wolf launched in September 2014.

Listeners can tune in to 99.7 The Wolf (WLFP-FM) in Memphis on air and nationwide on the Audacy app and website. Listeners can also connect with the station via Twitter, Facebook and Instagram.