STATE OF AUDIO
PLAYBOOK
GET THE FULL PLAYBOOK
CMOS ARE
UNDER INCREASED
PRESSURE TO
PROVE ADVERTISING
PERFORMANCE
of marketing execs
say they need to improve ROI and
demostrate attribution
It’s time to make every ad dollar work harder with reliable measurement tools —
and this playbook is your guide to answering marketers’ biggest questions.
WHICH METRICS
MATTER MOST?
(YOU’LL LOVE THIS ANSWER…)
It depends
on your KPIs
UPPER FUNNEL
BRAND LIFT
MID-FUNNEL
WEB LIFT
LOWER FUNNEL
WEB CONVERSION • FOOT TRAFFIC • RETAIL SALES LIFT • APP DOWNLOAD
Pixel-Matched captures 100% of as-exposed web visitors
Vanity URL
captures 13%
SHOULD WE FOCUS ON
PIXELS OR PROMO CODES?
Promo codes & vanity URLs are missing 87% of Audio impact
WHY SHOULD
WE WAIT
FOR AUDIO CONVERSIONS?
Your attribution window matters big time.
FIND OUT WHY 7 DAYS ISN’T
ENOUGH TO TRACK YOUR
CAMPAIGN’S FULL IMPACT
HOW IS AI
ADVANCING
AUDIO
ATTRIBUTION?
The AI revolution
is enhancing Audio measurement as quickly as ChatGPT is writing term papers.
Download the full playbook for exclusive insights
into Audio measurement, case studies, and best practices.