Just released: State of Audio - 11 Moments That Matter

In summary, in this post we’ve seen:

Maryland Transportation Authority

Brand Challenge This state transportation authority had challenges generating new account and toll pass sign-ups during peak summer travel months and wanted to find new audiences to drive new business. Our Solution We partnered with Amazon to identify new general market and Hispanic audiences of car owners, and targeted them with display and OTT ads […]

Ford

Brand Challenge Ford believes deeply in the power of community and wanted to use Audio to celebrate the people and organizations that help move communities forward. Our Solution We produced a custom content program entitled “Built For America, Built for Our City,” amplified it on 45 stations across the country and supported it with video […]

Mercedes-Benz

Brand Challenge Mercedes-Benz was looking to build awareness of and affinity for its Sprinter and Metris vans among adventurers and touring families. Our Solution We crafted a month-long custom audio sponsorship – positioning Mercedes’ vans as the go-to-vehicle for adventurers – and placing the brand in the flagship position of Audacy’s Breaking News and Sports […]

Boomer Naturals

Brand Challenge As face masks became an integral part of our everyday lives, Boomer Naturals wanted to educate consumers on the quality and benefits of its products to help drive sales. Our Solution We marshaled our local influence in a 6-week campaign that had our most respected talent in 16 markets speak directly to our […]

Stella Rosa

Our Solution We created a multi-faceted national campaign in 16 Stella Rosa markets that ran on 17 stations, and streaming, digital, email, and social platforms.  Campaign Outcome Over the four-week campaign, thousands of consumers interacted with Stella Rosa’s creative, and the brand received 38K+ sweepstakes entries and 1.7M+ impressions. Promotion Big Tigger Promotes the Stellabration […]

Dunkin’

Brand Challenge  Dunkin’ needed to drive foot traffic into their stores. Our Solution We crafted a custom podcasting sponsorship centered around host reads, which ran on seven of our top-performing podcasts over a two-month period. Campaign Outcome 8K incremental visits to Dunkin’ over the campaign. Podcasts Campaign Creative

Chanel’s

Brand Challenge Chanel needed to drive listeners to Insidechanel.com to watch “The House of Chanel” web series. Our Solution Our podcast studios – Cadence13 and Pineapple Street – crafted a custom podcast campaign centered around A-List talent sharing their thoughts on the series. Talent included Bruce Springsteen, Maya Hawke, Lenny Kravitz, Leslie Odom Jr., Pharrell, […]

Straight Talk Wireless

Brand Challenge Our Solution We created an immersive 360˚ country music experience – on air, on-site, and across digital, social, and print – ultimately driving consumers to Walmart stores to learn more about Straight Talk’s offerings and services. Campaign Outcome 23M+ impressions, 11.93% email open rate, 3x awareness lift On-Air Promotion Artist Interviews

Bank of America

Brand Challenge Bank of America wanted to amplify its “Power to…” brand messaging in key test markets.  Our Solution We paired Bank of America presidents with our influential on-air talent in key markets to discuss how the brand strives to impact the communities it serves. We housed the interviews on the brand’s landing pages and […]

Steak-Umm

Brand Challenge Steak-Umm sought to drive awareness and purchase occasions at Walmart locations across the country.  Our Solution We created in-store retailtainment experiences to bring Steak-Umm products to life at 500 Walmart stores in 32 NFL markets across the country that included celebrity chef/player cookoffs, photo opportunities with players, giveaways, product sampling, and special offers […]

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