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Not all ads are created equal. Marketers need to hone in on the creative elements that drive recall and purchase. Introducing the fab four.
1
Sonic branding
Create consistent, repeatable brand cues that drive recall and purchase intent
2
Music
Find the music that aligns with your brand’s personality
3
Voice
Who’s voice works best? How many people should be talking?
4
Messaging
Write a script that grabs attention
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