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DOWNLOAD REPORTIn today’s divisive climate, news radio’s unbiased journalism and community connections create a safe haven for audiences and brands. It’s hard to earn Americans’ trust and loyalty amid fake news and loud TV pundits, but local news radio is a lighthouse in the storm.
MEET THE HEADLINE HOUNDS
News radio listeners are the high-value audience brands dream of: young, successful, affluent, and business decision-makers.
CREDIBILITY
COUNTS
Local radio is the most trusted source for news – offering a brand-safe environment consumers choose over TV and social media.
NEWS
DELIVERS
FOR BRANDS
News consumers are one of the most valuable yet under-tapped audiences for advertisers. Station trust carries over to brands, driving 92% of listeners to pay attention to ads.
SPONSOR
IMPORTANT
MOMENTS
Listeners rely on local news. And brands that connect by supporting weather, traffic, sports, and small business features get their full attention.