Indeed wanted to keep their company top-of-mind among sports enthusiasts who were looking to make a job change.
How We Helped
Through an on-air program across our Sports stations, we integrated Indeed’s brand messaging into content our audiences engage with most. From breaking news surrounding the MLB playoffs, college sports, NFL, NBA, and NHL preseason to live reporting from our Sports Insiders, audiences were treated to all the coverage connected to their favorite local teams and leagues, courtesy of Indeed. We aired 17K Indeed branded content spots across 32 locally programmed Sports stations over four months.
Audacy On-Air IDs (formerly RADIO.COM On-Air IDs)
Promotions identified Indeed as the partner.
Breaking News (formerly RADIO.COM Breaking News)
Indeed presented breaking news throughout the campaign.
A deep roster of respected national and local sports analysts (like Jason La Canfora, Joe Girardi, and Michael Irvin) called into stations to give fans valuable perspectives on important news from both on and off the field.
Wedges (formerly RADIO.COM Sports Wedges)
Indeed was the presenting sponsor of our first-to-market opening and closing “wedge” that lived across our play-by-play partners.
Throughout the campaign, Indeed kept Sports audiences engaged by surrounding its message around content that matters most to these fans.