Advertising solutions – 2023-1106
Lean In to podcasts
Imagine sitting alongside your favorite influencers – who also happen to be the biggest stars of global social media, pop culture, sports, wellness, true crime, and politics – as they discuss award-winning content. That’s what Audacy listeners enjoy every day, and their “lean in” listening experience leads to the kind of strong engagement that’s ideal for advertisers. From ad integrations and custom-branded experiences to dynamic audience targeting, we’ll design a custom podcast strategy that delivers the highest value for your brand to tap into this growing audience.
Products
Design a custom podcast strategy that delivers the highest value for your brand.
Ad integrations
- Presenting sponsorships entitlements
Align with launches, tentpole editions, or strategic episodes to create an ownership position for your brand.
PRESENTING SPONSORSHIP - Personal endorsements
Share a host’s experience with a brand to give listeners a more personalized endorsement.
PERSONAL ENDORSEMENTS - Host read pre-roll, mid-roll
Keep audiences engaged through our hosts’ brand reads.
HOST READ PRE-ROLL
Custom content creation
- Customized segments
Deepen your brand’s presence by creating stand-alone segments that weave the show’s tonality into your brand message.
CUSTOMIZED SEGMENT - Branded episodes
Jump into an existing series with a full episode dedicated to your brand’s initiative.
BRANDED EPISODE - Full-service production and format development
Our award-winning production teams and in-house studio are ready to wow you with our cross-platform production capabilities.
CUSTOM PODCAST
Cross-platform enhancements
- Live and virtual events
Go beyond the headphones and bring a podcast to life through sponsored live or virtual experiences with hosts, producers, guests, and other folks who will connect with your target audience.
LIVE/VIRTUAL EVENT - Co-branded PR & marketing
Align even more deeply with a show’s promotional initiatives.
- Social media integration
Tap our podcast hosts to promote the partnership on their social feeds.
- Video integration
Increase visibility and extend your brand’s presence with sponsored video extensions.
Podcast attribution platform
Powered by leading measurement partners like Claritas and Dynata, we capture individual level exposure to your podcast advertising to deliver attributable online and offline conversions. Through our partnership with Veritonic, we test creative formats, content and spot duration, to measure engagement, emotional response, recall and other metrics.
Audacy digital audience network: 60M Strong
Leverage this highly desirable addressable audience online, on our app, and across our expansive podcast portfolio, to target with precision.
