In today’s whirlwind of headlines — from rollercoaster markets, to major global news, and fast-moving local stories — there’s barely time to catch up before the media moves on. But true news enthusiasts don’t churn through headlines. They pause. They question. They dig deeper, listen to trusted voices, and join the conversation. That’s why they turn to local News-Talk radio.
MEET THE NEWS FANATICS
25% of Americans now consider themselves News Fanatics, checking headlines more than 5 times a day.
LOYALTY YOU CAN BANK ON
News-Talk audiences are what we call ‘exclusive listeners’, tuning in every day. They’re leaned in, and more passionate than even the most devoted sports fans.
#1 FORMAT IN RADIO
Quick fact that surprises most marketers: News-Talk is the #1 most- listened-to format in radio and streaming. Bigger than Sports. Bigger than Country. Bigger than Classic Rock.
SPONSOR
IMPORTANT
MOMENTS
Listeners rely on local news. And brands that connect by supporting weather, traffic, sports, and small business features get their full attention.